Chief Marketing Officer

Company Description

At WorldSafe, our mission is to create secure environments in organizations and educational institutions by providing robust and affordable threat protection solutions. We transform spaces into havens built on trust, making the world a safer place to live, work, and learn. Join us in taking steps towards a safer future.

Overview

We are seeking a highly experienced and strategic Fractional Chief Marketing Officer (CMO) to

drive the marketing initiatives and growth strategies for our organization. As a Fractional CMO,

you will work on a part-time or fractional basis, providing expert guidance and leadership to our

marketing team while aligning marketing efforts with overall business objectives.

Responsibilities

 Develop and Implement Marketing Strategy

 Collaborate with executive leadership to define marketing goals, objectives, and

strategies aligned with the company’s mission and vision.

 Lead the development and execution of comprehensive marketing plans to drive brand

awareness, customer acquisition, and revenue growth.

Brand Management:

 Define and maintain brand positioning, messaging, and visual identity across all

marketing channels and materials.

 Ensure brand consistency and integrity in all communication efforts.

Digital Marketing:

 Oversee digital marketing initiatives including SEO, SEM, social media, email marketing,

web content and optimization, and content marketing.

 Analyze digital marketing metrics and trends to optimize campaigns and improve ROI.

Content Strategy and Creation:

 Develop a content strategy that resonates with target audiences and supports marketing

objectives.

 Coordinate content creation efforts, ensuring high-quality and engaging content across

various platforms and formats.

Market Research and Analysis:

 Conduct market research to identify trends, customer needs, and competitive insights.

 Utilize data and analytics to make informed decisions and continuously improve

marketing effectiveness. Must be an out of the box thinker!

Partnerships and Collaborations:

 Identify and cultivate strategic partnerships and collaborations to expand brand reach

and market presence.

 Negotiate and manage relationships with external agencies, vendors, and partners.

Budget Management:

 Develop and manage marketing budgets, allocating resources effectively to maximize

ROI.

 Monitor expenditures and ensure adherence to budgetary constraints.

Team Leadership and Development:

 Provide leadership and mentorship to the marketing team, fostering a culture of

innovation, collaboration, and excellence.

 Set clear goals and expectations, and evaluate performance to drive continuous

improvement.

Requirements

 Proven experience as a senior marketing leader, preferably as a CMO or Director of

Marketing, with a track record of driving growth in a fast-paced environment.

 Strong strategic thinking and analytical skills, with the ability to translate business

objectives into actionable marketing plans.

 Deep understanding of digital marketing channels and best practices, with proficiency in

marketing automation and analytics tools.

 Excellent communication and interpersonal skills, with the ability to influence and

collaborate across cross-functional teams.

 Demonstrated experience in brand development, market research, and content strategy.

 Bachelor’s degree in Marketing, Business Administration, or a related field.

 Relevant industry experience is a plus.

Benefits

 Flexible working arrangements as a fractional employee.

 Opportunity to make a significant impact on the growth and success of the organization.

 Competitive compensation package commensurate with experience and performance.

 Professional development opportunities and access to industry resources.

 Collaborative and dynamic work environment anywhere in the world.