ForceBrands
*THIS IS NOT A JOB WITH FORCEBRANDS*
*Must be located in the NYC area*
Job Description:
We’re currently in search of a talented individual to join our team. We need someone who can blend the roles of project manager and trade marketer seamlessly, and who’s got a knack for strategic thinking. Your primary focus will be on driving visibility and boosting sales across both retail and on-premise distribution channels.
The ideal candidate should bring 3-5 years of marketing experience to the table, gained either at an agency or within the CPG industry, along with a solid understanding of trade marketing principles. Reporting to our Head of Marketing, this role will also entail close collaboration with our sales team.
Responsibilities:
● Trade Strategy
- Develop and execute trade marketing strategies to support sales objectives, focusing on retail and distribution channels
- Assist in the development of annual trade marketing plans to drive brand visibility, engagement, and customer acquisition within key trade channels
- Track and analyze the performance of trade marketing initiatives, making data-driven decisions to optimize campaigns and maximize ROI
- Stay updated on industry trends and best practices in trade marketing, continuously identifying opportunities for innovation and improvement, including competitive analysis
- Provide input as a key stakeholder in the development of trade marketing collateral and promotional materials
- Leverage data and insights to build shopper programs through tactics including loyalty, couponing, shopper media, etc.
● Project Management
- Collaborate with cross-functional teams, to ensure alignment of trade marketing initiatives with overall business objectives
- Lead project management efforts for trade marketing projects and campaigns, ensuring timely execution and delivery
- Maintain project status sheets for internal and external parties to ensure the team stays on track with action items and next steps
- Cultivate relationships with external partners, vendors, and agencies to support trade marketing initiatives as needed
- Coordinate with Public Relations team on trade-related initiatives and opportunities
Qualifications:
- 3-5 years of marketing experience
- Experience in trade marketing, either at an agency or in-house with a CPG brand
- Proven track record of successful project management in a trade marketing context
- Analytical and creative mindset when developing trade marketing campaigns
- Excellent written and verbal communication skills, with attention to detail
- Ability to thrive in a fast-paced startup environment
- Based in the New York City area
BONUS Qualifications:
- Previous experience in alcohol/beverage trade marketing
- Previous experience in the startup world
- Understanding of trade marketing strategies targeted towards diverse audiences