Website MARS
Work, Rest & Play.
External communication manager
Paris – Orléans
About The Company.
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates to take action every day towards creating the world we want tomorrow.
Responsibilities.
- Contribute to elaborating the external communication plan with the CA director in line with the global Petcare/PN OGSM priorities to maximise corporate and brand reputation.
- Recommend corporate, brand PR, Purpose or Sustainability communication initiatives (Better cities for pets, Pedigree adoption, Ils parent Avec Nous, Sheba Hope, SIG) for France.
- Collaborate with digital, sales, marketing and CA teams, write the PR agency briefing, fix goals, and recommend actions.
- Lead Trade PR with the PR agency.
- Write content to support external and social media communication in line with the plan.
- Follow the KPI monitor impressions, measure media reputation and recommend corrective actions.
- Develop key messages for stakeholders in liaison with internal or external experts. Maintain the
- Mars Petcare key messages bible up to date.
- Coordinate communication actions with other segments, CA EU/Global Petcare team, ERN & STD factory teams.
Requirements.
- Communication, marketing/business master’s degree.
- Minimum five years experience in a PR agency or similar CA position in the FMCG industry.
- Media relations, issue and crisis management, social media.
- Digital native.
- Planning, structure and organization in project management, multitasking.
- Excellence in communication internally and externally with top management and stakeholder management.
- Editorial skills with structure and conciseness.
- Media relations in PR or as a journalist.
- Crisis management or Public Affairs experience.
- Pet affinity is nice to have.
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