B2B Marketing Manager -Germany

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Job Details

1. Job Category: B2B Marketing Manager Germany
2. Location: Berlin, Germany
3. Salary: € 76.490 per year
4. Schedule: Full-Time
5. Availability: Open
6. Position Type: Management
7. Name of country: Mangopay Company

Company Description

Since 2013, they have accelerated the success of some of the biggest names in e-commerce, retail, and cutting-edge platforms like Vinted, Rakuten, Chrono24, Malt, La Redoute, Wallapop and 2,500 + more.

The Platform economy is thriving and we are looking for outstanding profiles to tackle some of the most ambitious challenges in our field and contribute to their robust growth.

They are proud of their diversity and are committed to employee well-being, inclusion and equal opportunity.

They just raised €75 Million with Advent International, one of the most experienced private equity investors, to scale their vision globally.

Job Description

The role of the Field Marketing Manager will be to scale, execute and optimize our demand generation activities, events and campaigns across Germany & Northern Europe.

In this role, you will work closely with Sales and Marketing to create localized brand awareness and support our regional pipeline goal, targeting Enterprise audiences primarily but also startups.

This position reports to Field Marketing Lead (based in France) and will partner with sales leaders and key global stakeholders.

Responsibilities

1. Focusing on the German and Nordic regions, you will be in charge of the Field Marketing strategy and execution that aligns with local goals and budget, but also global marketing plays and regional sales priorities.
2. Work closely and build relationships with global and local sales teams to align their go-to-market strategy and reach our targets.
3. Drive awareness and lead generation through ON / OFF tactics such as 3rd party Events, Meetups, Webinars, ABM, and Digital marketing campaigns.
4. Coordinate with Brand and Comm to gain regional awareness with PR activities.
5. Partner with Content & Design teams to create local content and marketing/sales collateral such as customer success stories, market trends, and thought leadership interviews.
6. Identify new marketing activities, manage all local agencies (event, localization..) and produce projects from concept to completion.
7. Support our Partner Marketing activities to develop and deliver joint account-based partner marketing (webinars, events).
8. Responsible for lead processing, submissions and tracking for campaign performance in your region
9. Base decisions on data-driven insights into the full event lifecycle.

Qualifications These

1. 3-4+ years of experience in planning a range of events/webinars and digital campaigns for multiple audiences
2. Proven B2B Field Marketing experience, ideally in Germany / or Europe in the payment industry, a B2B fintech or Software/Saas company.
3. German native speaker and professional English (written and oral communication)
4. A great mix of data-driven and creative mindset with excellent communication skills.
5. Significative experience in sales-led go-to-market, working closely with the sales team.
6. Fast learner, curious, excellent ability to multitask and prioritize workload in a fast-paced environment
7. Experience at a high-growth company within a $50-150M ARR range.