Digital Marketing Manager

Digital Marketing Manager has become one of the most attractive positions in the job sector as it produces potential formats like benefits and experiences.

You want to know more procedures that guarantee employment; the requirements, skills engagement, or responsibilities modify the occupation.

Job Details

Company Description

Summit Electric Supply is an electrical distributor that keeps current with innovative changes in the way our world is powered.

With over 40 years of continuous growth in a $110 billion industry, you can count on Summit’s stability. Summit will provide the tools you need, along with your commitment to customer service and drive to excel, to have a successful career in electrical supply distribution.

Role Summary: Come help us tell Summit’s story and have a positive impact on the business. The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to increase brand awareness and drive customer acquisition and retention.

This individual will work closely with the Director of Marketing to drive brand awareness, customer acquisition, and retention through all of Summit’s digital channels.

Additionally, this person will be tasked with overseeing Summit’s social media accounts, email campaigns, SEO, and paid advertising.

Key Responsibilities:

1. Develop and tailor marketing campaigns across a variety of digital channels, including email, social media, and paid advertising
2. Set up goals within Google Analytics and track digital performance over time
3. Continually refine digital targeting and audience segmentation, finding the best-performing interests and attributes for different segments of customers
4. Utilize SEO, pay-per-click campaigns, and/or other appropriate digital tactics to drive traffic, new customers, and sales
5. Collaborate with key suppliers to learn digital best practices and utilize this information to engage with customers and drive sales
6. Write campaign copy, working with key suppliers and internal teams to determine the proper use of blog posts, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc.
7. Create landing pages and lead capture forms that drive conversions
8. A/B test digital campaigns, landing pages, and forms to optimize conversion rates
9. Develop and automate email campaigns based on predefined triggers to nurture leads through the sales funnel and reduce customer churn
10. Find new ways to connect and re-engage with defecting customers
11. Conduct keyword research to identify the terms and phrases people are using to search for the products and solutions related to our business
12. Work with the Director of Marketing and a third-party agency to align SEM and SEO strategies
13. Support the Marketing Department by creating and updating web content as needed on summit.com.

Qualifications

1. Bachelor’s degree in Marketing or a related field
2. 3+ years of experience in digital marketing
3. In-depth knowledge of running B2B digital campaigns
4. Proficiency in a range of digital marketing tools and platforms, including email marketing, social media, and paid advertising
5. Strong understanding of and experience using Google Analytics
6. Experience using data to inform digital strategy
7. Experience with social media analytics to track and measure the effectiveness of digital campaigns
8. Strong project management skills with the ability to juggle multiple campaigns simultaneously
9. A good understanding of current digital marketing trends, both generally and within our industry
10. Ability to write clear and compelling marketing copy
11. Ability to work independently and as part of a team
12. Team player who enjoys collaboration

Skills

1. Proficiency in using various marketing analytics tools and websites
2. Experience using Hootsuite, Buffer, or similar
3. Experience using Semrush
4. Experience with Adobe Creative Cloud
5. Experience using Marketo or Hubspot is a plus
6. Familiarity using Drupal
7. Fluent in Spanish.

Ketote Say

As a Digital Marketing Manager Jobs, you are liable to take calls from customers, answer questions, or address any concerns they may have.

Therefore, they are responsible for planning, organizing, and directing the completion of specific projects for an organization while ensuring they are on time, on budget, and within scope.

While working, you will enjoy the enormous benefits and experience the Digital Marketing Manager Jobs produces with the company’s good platform.