Marketing Activation Manager at Yipin

Are you smiling at the thought of strengthening brands and driving growth together with an ambitious team? We at Yipin are now looking for a driven, self-motivated and creative Marketing Activation Manager with a few years of experience in FMCG. Broadly speaking, you get to help develop marketing strategies and work hands-on with implementing campaigns and activities. You will be part of a hungry team at our office in central Stockholm, and an important part of the next growth journey.

Yipin – who are we?

In autumn 2017, we started selling our first tofu product in the grocery store. Today, we are #1 in tofu and tempeh in Sweden, and have a wide product range with Asian sauces, noodles and Asian ready meals. However, our journey began more than 25 years ago, when the Lu family moved from China to Sweden in 1998. Then we made our first Swedish tofu, in our own kitchen and with great-grandmother’s traditional tofu recipe. Even today, we make tofu based on the same recipe, in our own tofu factory in Vallentuna, north of Stockholm. We could not have guessed that our tofu would be sold in over 1,500 grocery stores and served in trendy restaurants around Sweden.

Since entering the grocery trade in 2017, we have won awards such as DI Mästergasell, DI Gasell 2019-2025, and in 2025 our rebranding was awarded 1st prize for strategic design in the 100 Wattaren competition. For the right candidate, this is an exciting opportunity to take branding and communication to the next level alongside the Head of Marketing and the rest of the team.

See more: https://yipin.se/ | https://instagram.com/yipin.se;

About the role:

As a Marketing Activation Manager at Yipin, you are entrusted with marketing activations to drive brand awareness among relevant target groups and take communication to the next level. You get to contribute to the strategy and work hands-on with many different parts of marketing, for example:

Be involved in setting strategies for overall marketing in consultation with the Head of Marketing
Responsible for our social media: From idea, production and planning to follow-up and ongoing interaction
Responsible for www.yipin.se: Production and updating of keyword-optimized content
Hands-on work with other areas within marketing, e.g. PR and events
Collaborate closely with the Head of Marketing, KAM and Product Manager to maximize the results of various activations

Other duties include:

Have an ear to the rail through environmental monitoring and data analysis to dial in market trends, consumer behaviors and relevant target groups
Get the opportunity to drive marketing-related initiatives and projects internally and with agency or freelance designers
Manage and optimize the marketing budget in consultation with the Head of Marketing

Experience & skills:

1-3 years of experience as Marketing Activation Manager, Brand Manager or similar within FMCG or from work at an agency, with good results (meritorious if experience from startup or scaleup within DVH)
Typewriter with an eye for design and content (image, video, social media, packaging, brochures/folders, etc.)
Relevant academic education in marketing, communication, growth marketing, business or equivalent
Meritorious: Hands-on experience with, for example, creative communication concepts, marketing automation and CRO, PR, influencer marketing, events

We believe that you…

Is positive, committed and driven by personal development
An unprestigious doer who loves to work both strategically and very hands-on, with the highs and lows of marketing
Combines creativity with a business mindset; an imaginative and strategic creator who understands what drives value in the short and long term
Have a strong inner drive that makes you a self-starter
Dare to challenge, make suggestions and take initiative to make our work even better

Why should you work with us?

🚀 Rapid development in a growing team

👪 Work closely with the founder and CEO

🤝 Innovative culture with high ceilings

🧘‍♀️ Good benefits with wellness allowance and occupational pension

🏙️ Office in central Stockholm with breakfast every Thursday

Your application: Apply no later than April 30, 2025. We recruit and interview continuously, so we look forward to your application as soon as possible!

ATTENTION! Apply via TeamTailor: https://nordicgreenfoodab.teamtailor.com/jobs/3759850-brand-manager-pa-yipin