Marketing Consultant, Digital Personalization Strategy

By its name, McDonald’s is prominently recognized internationally as a preeminent management and project company.

A Marketing Consultant, Digital Personalization Strategy creates content strategies and oversees the implementation processes in the specific company for managerial levels.

To understand more perspectives concerning the Marketing Consultant, Digital personalization Strategy, including the requirements and duties, you must digest the following information below this post.

Job Details

1. Job Category: Marketing Consultant, Digital Personalization Strategy
2. Company name: McDonald’s
3. Location: Greater Sudbury, ON, Canada
4. Salary: C$56352. per year
5. Department: National Marketing
6. Position band: Supervisory or Consultant
7. Reports to: Marketing Manager
8. Type of position: Full-time, permanent
9. Employment Type: Full-time
10. Availability: Open.
11. Country: Canada

Company Description

At McDonald’s, they are committed to being the best, and that starts with finding the best people; they have built a team of extraordinary people from around the world.

They are problem solvers, risk takers, innovators, and thought leaders who take their work seriously but have fun doing it.

They challenge themselves to get smarter and sharper every day, value personal and professional growth and believe in rewarding and celebrating their successes.

The Opportunity

• They currently have an opportunity for a Marketing Consultant, to join their team at the Toronto Corporate Office
• Lead the personalization strategy that drives segmented performance and optimization in the McDonald’s app and digital marketing channels.
• Define key segments and models to deliver a best-in-class targeting strategy, and lead segment analysis, optimization, migration, and reporting.
• Develop and execute a segment-led testing strategy and regularly present reports on performance and learnings.
• Lead the development and activation of new models, platforms, and digital user journeys to grow customer lifetime value.
• Partner closely with Technology and Data teams to elevate roadmaps for marketing technology and data integration.
• Support an in-app offer strategy to grow digital performance through testing and identifying key learnings, recommendations, and opportunities for future program optimizations.
• Work closely and collaboratively with BI and analytics teams on regular CRM testing strategies, analyses, and reporting.

Qualifications

• 4-6 years of experience in a data-driven and digital marketing role
• Bachelor’s degree in business, Marketing, Analytics, or Communications
• Experience in executing dynamic, data-driven marketing campaigns and strategies through working with cross-functional teams and external agencies
• Experience with customer engagement or multichannel marketing platforms such as Salesforce Marketing Cloud, Braze, Adobe AEM or Adobe ACS
• Experience with reporting on segmented marketing programs and campaigns
• Experience managing tests & learning strategies to drive marketing optimization based on trends in personalization
• Experience managing segmentation models and strategies for segmented performance
• A curious, digital-forward thinker who is customer-focused, driven to innovate, and has strong initiative in a fast-paced agile environment
• Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure they adhere to timelines
• Strong communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders
• Experience working with loyalty, reward or subscription programs is a plus
• Experience with a Customer Data Platform (CDP) is a plus

Additional Information

McDonald’s Canada and its Owner/Operators are committed to a diverse and inclusive workplace for all; accommodations during the application process are available upon request.

Their workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees.

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