Social Media Director

Job Summary

The Bain & Company digital marketing team is expanding and seeking an experienced marketing professional to lead our global social media strategy, across our commercial and employer brand/recruiting audiences. The Social Media Director will partner with customer groups across marketing (account, capability, industry, market reputation and employer brand) to build and execute a social media strategy (across organic and paid) to expand reach, build awareness and increase engagement with clients and recruits. We view our social presence as one Brand across multiple stakeholder groups, and are looking for someone to own the creation of a content strategy and calendar as well as partner with our talented design team to bring this content to life.

The ideal candidate possesses hands-on experience with a wide range of digital tactics including social (emphasis on LinkedIn, Instagram, YouTube, Facebook and TikTok) and search. They have global experience working across markets, understanding the nuances of engaging audiences where a brand has varying levels of strength. They also have demonstrated experience with persona development, audience segmentation, and personalisation.

We’re looking for a leader to manage and coach a team of tight knit, forward-thinking digital and social experts. This is a great leadership opportunity for a seasoned social marketing professional to collaborate with the digital marketing team and other centers of excellence to build and own an integrated global social media strategy for Bain across earned and paid channels.

The Social Media Director should have a proven track record of producing compelling and interesting creative posts to engage target audiences. A collaborative, test and learn mentality and creative, entrepreneurial mindset will be critical for success. We anticipate significant growth in the next few years.

We invite you to join an amazing team where you can thrive and have impact.

Principal Role Requirements

Social Media Strategic Planning & Execution

• Team up with leadership and other marketing colleagues to establish vision for an integrated global social media strategy (organic and paid across all customer groups) and bring plan to full potential
• Partner with social team, other COEs (brand studio, editorial, etc.) and key internal team members to create a content strategy, plan and calendar that reflects the best of Bain to our recruits and clients, and implement system/way of working to ensure regular sprints, content refreshes and test and learn pilots
• Advise local market and subsidiary businesses on social strategies to reflect a “One Bain” presence
• Play a key role in overall reputation and issues management strategy where social media is relevant
• In partnership with other team members, serve as primary liaison with marketing colleagues and leadership globally to define objectives, establish KPIs and budget plan for campaigns throughout the year across multiple offices to raise awareness, generate demand and increase conversions/applications
• Exercise knowledge across various types of social media channels to ensure we’re getting the most bang for our buck amongst the quality audiences we’re seeking to attract
• In collaboration with Bain’s Brand Studio, lead the team in setting a creative vision and producing amazing and engaging social content, all while building in a test and learn mentality to ensure we’re constantly driving towards the most effective, innovative creative for our target audiences.
• Run pilots and establish best practices to constantly stay on top of the somewhat blurred line between organic and paid, and establish a strategic approach across channels for where to invest vs. not in support of Bain’s commercial and recruiting/employer brand activities
• Team up with employer brand, local office and recruiting colleagues to build out and maintain a user-generated content pipeline to showcase life at Bain across our various global markets
• Evangelize and share results across various campaigns, training and bringing key stakeholders alongside the journey with you through examples, case studies, results achieved, success anecdotes, etc., and identify ways to improve for future initiatives
• Ensure proper and consistent UTM strategy is utilized for campaign attribution and measurement across multiple platforms in partnership with analytics colleagues
• Own billing, budgeting and invoicing for social media across all campaign efforts

People Management

• Manage a growing team of social experts, serving as their advocate and mentor regarding career development, workload prioritization, etc.
• Establish an organized, strategic social media function and process within our digital umbrella that properly utilizes our team’s strengths and aligns with what the business needs
• Proactively look for opportunities to communicate value and results of a variety of social efforts, and maintain active “promoters” at all times
• Embed an innovative, test and learn mindset throughout the entire team to ensure we’re constantly pushing towards the best marketing solutions to meet business need

Innovation and Tools

• Stay on top of the latest and greatest trends around B2B marketing (i.e. how to use genAI, etc.) and social media, and run pilots with team members to broaden skillsets and capabilities
• Evaluate and evolve social media toolkit to ensure best-in-class tools are available to team
• Strong interest to learn and grow in areas of SEM, SEO, display and other digital channels

Knowledge, Skills & Abilities

• Deep knowledge across various global markets, and nuances between them that may influence channel mix to drive efficacy
• Deep understanding of social media management tools, ideally Sprinklr
• Paid and organic social advertising platforms (particularly LinkedIn)
• Deep understanding of social media objectives, algorithms and asset types
• Excellent copywriting skills, particularly for social
• Outstanding organization, project management and communication skills
• Able to influence colleagues and communicate effectively with employees across the organization
• Exceptional people management skills and abilities to grow, mentor and inspire
• Intellectual curiosity and thought leader on the latest and greatest in social media
• Poise and calamity to advise on issues management and crisis communications when relevant

Experience Required

• Hands on (execution) and management/strategy experience in social media, ideally with some crossover into other digital channels such as search, media and more.
• Proven experience in building an integrated social media strategy across organic and paid, and across channels, and how they can work together to achieve objectives vs. in silos
• Growing and managing a team of highly driven marketing professionals is required
• Experience using social to service/reach multiple stakeholder groups is required (clients, recruits, alumni, etc.)
• BA/BS from an accredited college or university
• Additional coursework in social media and LinkedIn desired