C.H.F. Heron Nig. Ltd
Location: Lagos
Job Type: Full-Time
Industry: Sales / Marketing / Retail / Business Development
Job Summary:
We are seeking an experienced Modern Trade Manager to lead our expansion and performance within modern trade channels such as supermarkets, hypermarkets, and convenience stores. This role focuses on building strong retail partnerships, driving sales growth, improving product visibility, and increasing market share.
Key Responsibilities:
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Channel Development: Identify, engage, and onboard new modern trade outlets
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Relationship Management: Build lasting relationships with buyers, merchandisers, and key stakeholders
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Sales Strategy: Plan and implement strategic sales initiatives to boost revenue and visibility
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Merchandising: Ensure effective in-store branding, visibility, and promotional execution
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Inventory Management: Oversee product availability and stock control in retail outlets
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Performance Analysis: Monitor and analyze sales data, trends, and outlet performance
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Collaboration: Work with sales, marketing, and logistics teams to support trade activities
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Brand Visibility: Lead promotional campaigns, in-store branding, and joint marketing efforts
Skills & Competencies:
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Self-motivated and target-driven
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Strong communication and presentation abilities
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Excellent negotiation and influencing skills
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Commercial awareness and analytical thinking
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Proficient in Microsoft Office and data reporting tools
Qualifications & Experience:
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Education: HND or BSc in a relevant field
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Experience: 5–6 years in sales/marketing with at least 2 years in a managerial role within modern trade