Campari Group
General Description Of The Role
The position of Junior Channel & Customer Marketing E-Commerce Manager is responsible for the operational excellence in execution towards the sales-teams and customers of the CCM E-Commerce Operational plans for the defined brands. He / She plays a crucial role in driving the success of our E-Commerce initiatives by ensuring smooth operations and the successful implementation and optimization by coordinating with CCM, sales, logistics teams, and external partners.
Mission
Our mission is to win at the digital point of sale by delivering our activities at the right time at the right POS with high quality and liability to drive customer satisfaction and enabling the salesteams to achieve their commercial & ccm objectives.
Key Responsibilities & Activities
Digital shelf management & content execution activities, monitoring e-commerce performance
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- Execute e-commerce content guidelines / toolkits across digital shelves, checking assortment and quality of product catalogue (e.g. description texts, contents, …), ensuring basic and advanced content is up-to-date and accurate for all e-retailers, working with Brand Management and Digital Marketing
- Track all new product introductions and packaging/content changes and ensure updated content is available and syndicated to e-retailers in a timely manner
- Ensure a flawless UX experience (i.e. fast, updated, bug free UX) across digital touchpoints, i.e. e-retailers, brand websites, digital media, …
- Drive brand visibility and monitoring of core KPIs (e.g. share of online shelf, out of stock / availability, rating & reviews, searchability, content IDQ score on Amazon…)
- Optimize product merchandising based on promo calendars / activation plans agreed by sales and e-commerce media activities
- Realize online competitive intelligence to maintain the brands’ competitive advantage and highlight gap vs. peers
- Provide periodical analyses on e-commerce performances and ad hoc reporting, supporting the e-commerce manager in the preparation of presentations to key stakeholders
E-commerce content / assets structure and organization
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- Asset Management in collab. w/Digital Marketing : Support development, improvement, and maintenance of overall data structure and storage of e-commerce content / assets, e.g. cataloging, tagging, keywords, and specialization of e-commerce assets, ensuring the right assets are ready for their respective retail platforms
- Partner Management: communicate up and down the chain to ensure a seamless go-live date; maintain collaborative relationships with cross-functionals teams e.g. brand management, GSM, content agencies, e-commerce / digital / media agencies, …
Coordinate e-commerce consumer activation / media and support with the planning of editorial and commercial calendar
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- Coordinate with Brand Management and Digital Marketing Teams for e-commerce consumer activation / media, ensuring appropriate budgets are being allocated, as well as working with and Digital Marketing to report on ROAS
- Support with the planning of editorial and commercial calendar by scheduling and managing implementation activities (e.g. website refresh, posting plan, …)
Qualifications and Skills:
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- Degree in Business Administration, Marketing, Communication and Media, or equivalent
- 2+ years of previous successful e-commerce experience (B2C focus vs. DTC), with proven expertise in digital shelf management and UX optimization (e.g. share of shelf / first page, ratings & reviews, content, search visibility, out of stock / availability …)
- Relevant experience in FMCG, with experience in Spirits/Beverage and/or digital marketing being a strong plus
- Product listings, data feeds, website UX / SEO analytics (e.g. keywords optimization), digital media (especially Paid Search and Display)
- e-merchandising and familiar with digital shelf optimization KPIs (e.g. share of shelf / first page, ratings & reviews, content, search visibility, out of stock / availability)
- Excellent verbal and written communication skills in german and english
- Excellent analytical and problem-solving skills
- Result-oriented with strong commitment and ownership towards goals or targets assigned
- Ability to work in a fast paced, dynamic team environment and complex organization
- Basic Skills in Adobe Photoshop and/or InDesign to ensure digital asset quality and adapt formats is a plus