Liquid Death
About Liquid Death
Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn’s Top Startups 2025, Contagious’s Brand of the Year 2025, Ad Age Top Marketer of the Year 2025, and Medium’s cult-worthy brands among other accolades.
As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.
Ensure your Liquid Death job offer is legitimate and don’t fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.
About The Job
Reporting to the Director of Category Development, the Category Development Manager directly works with the Sales team in developing consumer and customer focused strategies and category grounded solutions. This individual will conduct high quality analysis and synthesize multiple data sources to generate category strategies and provide actionable strategic category and shopper recommendations to current and potential retail partners. Internally, the Category Development Manager will help drive creative selling stories, channel strategies, and lead/advance internal reporting capabilities for the Sales teams. Data tools include syndicated scan and shopper panel metrics (Spins, IRi, Nielsen, Numerator, and retailer scan/loyalty data).
Responsibilities
- This individual will lead identification and communication of data driven insights into actionable solutions regarding product, pricing, distribution, placement, and promotions.
- Utilizing research and data analysis, transform data into direct, comprehensible, and creative category and shopper centric presentations.
- Collaborate with Sales team to identify and provide actionable opportunities that are mutually beneficial for Liquid Death and retail partners.
- Lead and advance internal reporting solutions for the Sales team, allowing for efficient and impactful analysis of syndicated data.
- Use category and shopper expertise to make shelf and assortment recommendations to improve the category shopping experience at the retailer.
- Lead and present category reviews to provide an in-depth understanding of category performance, opportunities, and changing shopper behaviors.
- Inform and direct impactful strategies for the category through productive relationships internally and externally.
Qualifications/Requirements
Knowledge, Skills, & Experience
- 3-5 years of experience in consumer goods, retail, or syndicated data with a focus on Category Management, Shopper Insights, or business analytics
- Retailer facing experience with a track record of building collaborative partnerships
- Extensive experience understanding and utilizing syndicated data, panel data, and customer POS data (Spins, IRi, Nielsen, Numerator)
- The ability to refine complex data into simple yet impactful stories
- Advanced MS Office (PowerPoint, Excel, etc.) skills including pivot tables, slicers, and formulas to automate and contribute to reporting
- Strong planning/organization; the ability to manage multiple projects and tasks simultaneously
- Working knowledge of retailer merchandising and in-store execution tactics
- Willingness to travel 20-30% of the time
Preferred
- Advanced knowledge of space planning methodologies and software
- Experience in non-alcoholic packaged beverage
- Experience across multiple retailer channels (Gas & Convenience, Food, Mass, Drug, Dollar, and Military)
- Additional analytical experience and competencies (e.g. Tableau, Red Fox Analytics, Microsoft Access, etc.)